Photo & Art direction: Taja Spasskova
Fashion designer: Eliška Knotková
Assistant: Jan Pintera
The child usually comes to school as a strong individual, but various regulations and social rituals are trying to make it an obedient member of society. Fashion collection „Pure“ is an attempt to reflect situations where the individual presents a unique motif, which, however, is placed into templates and structures so constraining that the individual becomes somewhat uniform part of the „pattern“ of the whole society. The result, however, is never a complete uniformity; the individual will always retain a piece of uniqueness and originality, although considerably reduced in favour of the whole.